KAWAII LAB., the project behind idol groups FRUITS ZIPPER and CANDY TUNE, said on November 3 that its members will stop posting from their personal X accounts. The announcement appeared on the project's official website.
The accounts will not be deleted, and posts already made will stay up. The pause covers X only. Members will keep posting on Instagram, TikTok and other social media, according to the statement.
Group announcements will continue from each group's official account as before.
No single incident, agency says
KAWAII LAB. said the social media environment around its performers has changed greatly over the past few years. It said members had held repeated discussions about how to deliver each performer's words and warmth to fans in a form they could feel safe with.
“This response is not due to any particular incident. It was decided as a policy for KAWAII LAB. as a whole.”KAWAII LAB., official statement
The statement asked fans to refrain from speculating about individual members or asking them questions about the decision. It asked for continued support for the members and their groups.
The withdrawal is a policy decision covering the whole project rather than one performer. For an idol business that depends on direct contact with fans, giving up a main channel of personal posting is an unusual step.