Betty, the longtime mama of the Osaka show pub Betty no Mayonnaise and a pioneer of Japan's new-half — male-to-female transgender — entertainment culture, died on November 2, the pub announced on its official website on November 4. She was 74.
The pub said Betty "walked alongside the times as a pioneer of new-half culture, loved by many people, and kept performing for a long time." It also disclosed that her last appearance on terrestrial TV was on the November 25, 2024, broadcast of the variety program "Monday Late Show."
"We thank from the bottom of our hearts everyone who watched the program and everyone who has supported Betty through television over the years," the pub said. "We will continue to treasure the connections Betty built with all of you, and the shop she cherished for so many years." The pub said it will stay open as before.
Betty appeared on TV programs in the Kansai region, including those hosted by Ryutaro Ueoka, and was loved as a fixture of the local entertainment world. She is credited with giving rise to the word "new-half" after singing "I Love You wa Hitorigoto," written and composed by Keisuke Kuwata.
Tributes from Kansai entertainers
Heel Momoko, of the comedy duo Heel, posted a tribute on her Instagram. "My beloved, beloved Betty, the mama of Betty no Mayonnaise, who was like a relative to me, has gone to heaven," she wrote.
“When I first got to know her in my 20s, people said I was going to Betty no Mayonnaise eight times a week. It was also this shop where I got close to my husband. Thank you for meeting me. I will never forget you.”Heel Momoko, comedian
Haruna Ai, the TV personality and singer, wrote on X: "Betty Mama. Thank you for all the lessons. Your passion for shows, and your dedication to pursuing the sight of customers enjoying themselves. I have countless memories. I wish I could have done a show with you again. Thank you so very much."